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Relevant ARCategory:

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Editorial–Editor-in-Chief Search Committee Report: The Digital Future Is Now
–Arvind Rangaswamy, James J. Cochran, Tulin Erdem, John R. Hauser, and Robert J. Meyer []

Editorial–Enticing and Publishing the Home Run Paper
–Eric T. Bradlow []

Editorial–Database Submissions
–Steven M. Shugan and Eric T. Bradlow []

Editorial–Introduction to the Special Classics Issue
–Steven M. Shugan [] []

Commentary–Mental Accounting and Consumer Choice: Anatomy of a Failure
–Richard H. Thaler []

Mental Accounting and Consumer Choice
–Richard H. Thaler [] []

Commentary–A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
–Peter M. Guadagni and John D. C. Little []

A Logit Model of Brand Choice Calibrated on Scanner Data
–Peter M. Guadagni and John D. C. Little [] []

Commentary–Managing Channel Profits
–Abel P. Jeuland and Steven M. Shugan []

Managing Channel Profits
–Abel P. Jeuland and Steven M. Shugan [] []

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
–Erin Anderson [] []

Commentary–Defensive Marketing Strategies
–John R. Hauser and Steven M. Shugan []

Defensive Marketing Strategies
–John R. Hauser and Steven M. Shugan [] []

Commentary–An Industry Equilibrium Analysis of Downstream Vertical
–Integration: Twenty-Five Years Later [] Richard Staelin

An Industry Equilibrium Analysis of Downstream Vertical Integration
–Timothy W. McGuire and Richard Staelin [] []

Commentary–Optimal Pricing and Return Policies for Perishable Commodities
–Barry Alan Pasternack []

Optimal Pricing and Return Policies for Perishable Commodities
–Barry Alan Pasternack [] []

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