TOC: J Medical Mar
Introduction
Journal of Medical Marketing, 8(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
An innovative approach to developing and managing biopharmaceutical pricing strategy
–Sanjay K Rao [] []
Better decision making for evaluating new medical device projects: A real options approach
–Sukhvinder S Johal, Peter Oliver and Hywel C Williams [] []
Pharmaceutical branding: `To brand or not to brand’
–Stephen Griffiths [] []
Launching a fighter brand to cushion patent expiry: The case of Zocor
–Christina Raasch [] []
Activation of evidence: A new approach to knowledge translation and closing the clinical care gap
–Carlyle Ware, Charlie Buckwell, Stephen Small and Richard Wood [] []
Promoting online sales of dental supplies
–David Gadish [] []
Combination of marketing strategies for increase of anti-smoking drugs sales
–Doroteya Naboko, Valentina Petkova and Zlatka Dimitrova [] []
The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry
–Richard A Heiens, Leanne C McGrath and Robert T Leach [] []
How to reach consumers in a market where DTC is not allowed
–Chang Dae Ham, Jong Woo Jun and Hyung-Seok Lee [] []
Diabetes knowledge and physician compliance: Evidence of links in a large South African sample
–Lynne Tudhope, Melani Prinsloo, Leyland Pitt and Bradley R Barnes [] []