TOC: J Mar Man
Introduction
Journal of Marketing Management, 24(1/2)
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Relevant ARCategory: |
Creating the service experience
–Baron, Steve; Harris, Kim [] []
Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
–Chronis, Athinodoros [] []
Chronicles of ‘customer experience’: the downfall of Lewis’s foretold
–Patterson, Anthony; Hodgson, Julia; Shi, Jiwei [] []
A dramaturgical analysis of the service encounter in higher education
–Halliday, Sue Vaux; Davies, Barry J.; Ward, Philippa; Lim, Ming [] []
Experiential values over time a comparison of measures of satisfaction and emotion
–Koenig-Lewis, Nicole; Palmer, Adrian [] []
Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
–Miller, Janice S.; Johnson, Scott A. [] []
Consumers as resource integrators
–Baron, Steve; Harris, Kim [] []
Marketing Myopia
–Wright, Len Tiu; Jayawardhena, Chanaka; Dennis, Charles [] []
Myopia and choice: framing, screening and shopping
–Morrell, Kevin; Jayawardhena, Chanaka [] []
The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
–Fernandes, Teresa M.; Proenca, Joao F. [] []
The potential for innovativeness: a tale of the Swiss watch industry
–Tajeddini, Kayhan; Trueman, Myfanwy [] []
Myopia, customer returns and the theory of planned behaviour
–King, Tamira; Dennis, Charles; Wright, Len Tiu [] []
The myopia of new marketing panaceas: the case for rebuilding our discipline
–Badot, Olivier; Cova, Bernard [] []
Achieving effective academic/practitioner knowledge exchange in marketing
–Hughes, Tim; Tapp, Alan; Hughes, Rebecca [] []