TOC: J Mar Ed
Introduction
Journal of Marketing Education, 30(1)
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The Editor’s Corner
–Douglas J. Lincoln []
Doctoral Education and Transformative Consumer Research
–Carlo Mari [] []
Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance
–James Reardon, Janice Payan, Chip Miller, and Joe Alexander [] []
Service Recovery in Marketing Education: It’s What We Do That Counts
–Rajesh Iyer and James A. Muncy [] []
Going Beyond Green: The "Why and How" of Integrating Sustainability Into the Marketing Curriculum
–Claudia M. Bridges and Wendy Bryce Wilhelm [] []
The Role the Collegiate ÂÜÀòÉç¹ÙÍø Plays in Professional and Entrepreneurial Skill Development
–James W. Peltier, Carol Scovotti, and Lucille Pointer [] []
Interdependence and Integration Learning in Student Project Teams: Do Team Project Assignments Achieve What We Want Them To?
–Paul F. Skilton, David Forsyth, and Otis J. White [] []
Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses
–Lisa D. Spiller and Carol Scovotti [] []