TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 37(2)
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Relevant ARCategory: |
Industrial Marketing Management
–Peter J. LaPlaca []
Customer relationship management: Finding value drivers
–Keith A. Richards and Eli Jones [] []
Just-in-time selling construct: Definition and measurement
–Kenneth W. Green Jr., R. Anthony Inman and Gene Brown [] []
Organizational participants in the make-or-buy process
–Socrates J. Moschuris [] []
Order, positioning, scope and outcomes of market entry
–Javier Rodríguez-Pinto, Ana Isabel Rodríguez-Escudero and Jesús Gutiérrez-Cillán [] []
Developing network insight
–Stefanos Mouzas, Stephan Henneberg and Peter Naudé [] []
Global sales training: In search of antecedent, mediating, and consequence variables
–Ashraf M. Attia, Earl D. Honeycutt Jr. and M. Asri Jantan [] []
Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
–Debra L. Zahay and Jimmy Peltier [] []
Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation
–Håvard Hansen, Bendik M. Samuelsen and Pål R. Silseth [] []
Branding a B2B service: Does a brand differentiate a logistics service provider?
–Donna F. Davis, Susan L. Golicic and Adam J. Marquardt [] []
Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification?
–Rachel S. Duffy [] []