Social Networking in Hospitality
Introduction
The Impact of Consumer Generated Media and Social Networking in Hospitality: The Implications for Consumers and Hospitality Managers, Special issue of Journal of Hospitality Marketing & Management, Edited by Cihan Cobanoglu and Mehmet Erdem; Abstract deadline 30 Mar
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CALL FOR PAPERS
Journal of Hospitality Marketing & Management
Special Issue
The Impact of Consumer Generated Media and Social Networking in Hospitality: The Implications for Consumers and Hospitality Managers
Purpose and Scope
Word of mouth (WOM) is one of the most effective means of marketing. With the adaption of computers and Internet, the coverage of WOM is now measured with thousands. Online review sites such as tripadvisor.com changed the way consumers share their experiences with rest of the world and search for information about destinations and hospitality organizations before and after their travels. Consumer generated media content is rapidly gaining popularity as part of the purchase decision making process. This special issue is going to explore these advances and impacts of emerging technologies in the consumer generated media and social networking in hospitality.
Potential topics may include but not limited to:
- Attitudes and predictions about social media by travel marketers
- Attitudes and predictions about social media by travel consumers
- The role of social media and social networks in sales and marketing
- E- Word of Mouth
- Social networking sites
- Consumer Generated Media
- Consumer Review Websites
- Online Blogs
- Web 2.0
- Social dynamics of communication on the Internet
- Virtual webspaces (i.e. Second Life)
- Internet or m-commerce business models promoting eWOM (i.e. RSS)
- Legal implication of consumer generated media content for hospitality organizations
- Social media metrics
Articles may be conceptual or empirical, and may employ traditional or innovative research methods that address the issues specific to technology in the consumer generated media and social networking context. Submissions will be refereed on a double blind review basis and will be judged based on the quality of contribution towards the literature as well as their application value for industry professionals.
Guidelines for Submission
Interested authors should email an abstract of not more than 500 words that highlights the key points of the proposed paper to the Guest Editors (jhmm@googlegroups.com), not later than March 30th , 2008. This should include the background, purpose of the study, research questions and the study’s potential implications. Completed papers are due for review by August 30th, 2008. Estimated publication date is between Summer 2009 – Spring 2010.
Guest Editors:
Cihan Cobanoglu, Ph.D.
Associate Professor of Hospitality Information Technology
Hotel, Restaurant and Institutional Management
University of Delaware
14 W. Main St. Newark, DE 19716
+1 (302) 831 4881 Email: cihan@udel.edu
Mehmet Erdem, PhD, CHTP
Assistant Professor of
Hotel Management
William F. Harrah College
of Hotel Administration
UNLV, 4505 Maryland Parkway
Box 456021
Las Vegas, NV 89154–6021
E-mail: mehmet.erdem@unlv.edu