TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 16(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue: Mobile Marketing
Editorial
–Jonathan Reynolds Editor []
What is in the data? Leveraging Mobile Ad Network Data
–Michael Becker [] []
Handset-based measurement of smartphone service evolution in Finland
–Hannu T Verkasalo [] []
Attitudes towards mobile marketing tools: A study of Turkish consumers
–Suleyman Barutcu [] []
Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers
–Alexander Muk [] []
M-politics: Credibility and effectiveness of mobile political communications
–Maria Irene Prete [] []
Stimulating customer response to promotions: The case of mobile phone coupons
–Fumiyo N Kondo, Yasuhiro Uwadaira and Mariko Nakahara [] []
Micro mobility marketing: Two cases on location-based supermarket shopping trolleys
–Jens Henrik Hosbond and Mikael B Skov [] []
Adopter segments, adoption determinants and mobile marketing
–Lieven De Marez, Patrick Vyncke, Katrien Berte, Dimitri Schuurman and Katrien De Moor [] []