TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing and Customer Strategy Management, 15(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek Managing Editor [] []
Valuing customers
–Thayne Forbes [] []
Consumer reactions to online behavioural tracking and targeting
–Pamela L Alreck and Robert B Settle [] []
Personalisation and CRM
–Tyrone W Jackson [] []
The importance of rewards in the management of multisponsor loyalty
–programmes [] [] Pedro Reinares Lara and Jesus Garcia de Madariaga
Marketing and the Junk Fax Prevention Act: What now?
–Gwen Fontenot, Raj Srivastava and Anne Keaty [] []
Assessing the costs of data retention in the UK
–Ewan Nettleton and Mark Watts [] []
Software Review
The role of social networks in marketing
–Shaun Doyle []