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: : : TOC : : journals

Relevant ARCategory:

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Service-dominant logic: continuing the evolution
–Stephen L. Vargo, Robert F. Lusch [] []

The service-dominant logic and the future of marketing
–David Ballantyne, Richard J. Varey [] []

Extending the service-dominant logic: from customer centricity to balanced centricity
–Evert Gummesson [] []

Fundamentals of service science
–Paul P. Maglio, Jim Spohrer [] []

Service-dominant logic and resource theory
–Eric J. Arnould [] []

Why “service”?
–Stephen L. Vargo, Robert F. Lusch [] []

Marketing with integrity: ethics and the service-dominant logic for marketing
–Andrew V. Abela, Patrick E. Murphy [] []

An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic
–Stefan Michel, Stephen W. Brown, Andrew S. Gallan [] []

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
–Sreedhar Madhavaram, Shelby D. Hunt [] []

Managing the co-creation of value
–Adrian F. Payne, Kaj Storbacka, Pennie Frow [] []

A descriptive model of the consumer co-production process
–Michael Etgar [] []

Trying to prosume: toward a theory of consumers as co-creators of value
–Chunyan Xie, Richard P. Bagozzi, Sigurd V. Troye [] []

The effects of customer participation in co-created service recovery
–Beibei Dong, Kenneth R. Evans, Shaoming Zou [] []

Managing innovation through customer coproduced knowledge in electronic services: An exploratory study
–Vera Blazevic, Annouk Lievens [] []

Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
–Stefan Michel, Stephen L. Vargo, Robert F. Lusch [] []

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