TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 25(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
–Els Gijsbrechts, Katia Campo and Patricia Nisol [] []
Estimating the SCAN?PRO model of store sales: HB, FM or just OLS?
–Rick L. Andrews, Imran S. Currim, Peter Leeflang and Jooseop Lim [] []
Conflict, leadership, and market orientation
–Bulent Menguc and Seigyoung Auh [] []
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental?
–Gert Cornelissen, Mario Pandelaere, Luk Warlop and Siegfried Dewitte [] []
The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope?
–Mark A.A.M. Leenders and Berend Wierenga [] []
Customer orientation and innovativeness: Differing roles in New and Old Europe
–Vasilis Theoharakis and Graham Hooley [] []