New Media Landscape
Introduction
A Marketing Science Institute event, Barcelona, 8-9 May 2008; Registration deadline 31 Mar
The New Media Landscape
IESE Business School
Barcelona, Spain
May 8-9, 2008
Deadline: March 31, 2008
We are pleased to invite you to MSI’s conference on “The New Media Landscape,” to be held May 8-9, at the IESE Business School in Barcelona, Spain.
Beginning in the 1990s, Internet advertising augmented the set of communications tools that marketers had used for decades: television, radio, print, and outdoor. “New” media channels have rapidly expanded to include paid search advertising, customer-generated blogs, social networking, mobile marketing, video game advertising, and others. Although the “old” media are not disappearing—and, in some cases, are flourishing—it is clear that most major marketers are shifting their budgets into online media categories.
Co-chaired by Professor Julián Villanueva of the IESE Business School, this conference will bring the current thinking of both business and academia to bear on three key questions: How is the media landscape changing? What is the current state-of-the-art for assessing the ROI of new media? How are the new media forms being integrated?
AGENDA AND REGISTRATION
To view the complete agenda and to register, please visit:
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HOTEL ACCOMMODATIONS
Please make your hotel reservations by calling either the Hotel Sansi Pedralbes or the Hotel ABBA Garden by March 31. To receive the group rates, please be sure to mention “The May MSI Conference.” Rooms are limited. For your reference, below is general contact information for the hotels.
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Hotel Sansi Pedralbes |
Hotel ABBA Garden |
Should you have any questions, please e-mail meetings@msi.org. We look forward to seeing you in May.