Carlson on Metrics
Introduction
Measuring Results in a Competitive Marketplace, Minneapolis, 21-23 May 2008
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Carlson on Metrics: Measuring Results in a Competitive Marketplace Institute for Research in Marketing Third Annual Conference
May 21-23, 2008 | Minneapolis, MN | Carlson School of Management
Metrics, especially those on marketing, come in all shapes and sizes. With our third annual conference, Carlson on Metrics, the Institute for Research in Marketing at the University of Minnesota’s Carlson School of Management brings together leading scholars and industry experts to discuss cutting-edge research, recent innovations, best practices, and emerging issues in the design and application of marketing metrics within five topical areas. Currently scheduled sessions and speakers include:
1. Effective Measures: Determining the True Impact of Marketing Metrics, featuring:
Dominique M. Hanssens, Anderson School of Management, UCLA
James S. Henney, Senior Vice President, Wells Fargo
Linda Vytlacil, Vice President, Carlson Marketing
Gordon Wyner, Executive Vice President, Millward Brown, Inc.
2. Leveraging Data: Making the Most of Metrics, featuring:
Adrian Sosa, Director of Marketing Intelligence, CVS Caremark
Sunil Gupta, Harvard Business School
David Krajicek, GfK Custom Research North America
3. Optimizing Outcomes: What the Metrics Mean and What to do ÂÜÀòÉç¹ÙÍøt Them, featuring:
Prasad Naik, Graduate School of Management, University of California, Davis
Cesar Brea, Global Practice Leader, Monitor Group
George John, Carlson School of Management, University of Minnesota
4. Metrics of Growth: Measuring Progress, featuring:
Rajesh K. Chandy, Carlson School of Management, University of Minnesota
Jeff Hunter, Consumer Insights Director, General Mills
Gregory Michaels, Global Director of Analytics, Kraft Foods, Inc.
Tom Sullivan, Vice President, UnitedHealth Group
5. Moving Forward: Metrics in a New World, featuring:
Rob Britton, Adviser to the Chairman, American Airlines
Bryan Maach, Vice President, Cisco Systems, Inc.
Lisa L. Love, Senior Customer Insight & Market Research Manager, 3M
Mark E. Bergen, Carlson School of Management, University of Minnesota
We hope that you will join us at this conference, which is designed to enlighten, inform, and provoke. The regular registration fee is $ 1195. Academics can avail of a special conference registration fee of $500. PhD student registration fee is $250.
For further conference information and online registration, visit
or call +1 612-624-9849.