Entrepreneurship and Sports
Introduction
The Entrepreneurial Nature of Sports Marketing, Special issue of International Journal of Sport Management and Marketing, Edited by Vanessa Ratten, Maryellen Kelly and Dorene Ciletti; Deadline 30 Jun 2008
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Call for Papers
International Journal of Sport Management and Marketing (IJSMM)
Special Issue on "The Entrepreneurial Nature of Sports Marketing"
Guest Editors
Vanessa Ratten, Duquesne University, United States
Maryellen Kelly, Duquesne University, United States
Dorene Ciletti, Duquesne University, United States
Sport is a billion dollar global industry. Globalization has presented challenges and opportunities in sport, and in a complex, changing environment, innovation and the way that advertisers market sports through the internet may hold the key to success. While sports marketing and entrepreneurship have not frequently crossed paths in academic research, as competition for consumer dollars increases, innovative marketing efforts must evolve to create competitive advantage for sports organizations and deliver value to consumers. The aim of this special issue is to advance a body of knowledge that relates entrepreneurial innovation to sports marketing and team performance management. Quantitative analyses, qualitative studies, conceptual or theoretical research and cases studies are welcome. This special issue will focus on entrepreneurial marketing and team performance management efforts in sports, including, but not limited to, the following topics:
- Entrepreneurial approaches to marketing
- The role of entrepreneurship in marketing innovation and team performance management
- Global marketing challenges and opportunities
- Entrepreneurial firms and marketing policies
- Sponsorship initiatives
- New media and marketing innovation
- The role of social networks
- Social capital and entrepreneurial marketing
- Innovative brand initiatives in teams
- The role of sport in marketing social change
- Ethics, social responsibility and sustainability
- The role of technological innovation in marketing
- Targeting and segmentation strategies in sports-based team management
- Relationship marketing initiatives
- Positioning and competitive advantage in sports teams
- Media relationships and marketing success
- Marketing metrics and assessment
- Sports marketing and entrepreneurship best practices in team performance
Manuscripts must be received by June 30th 2008. Please submit manuscripts in a word-compatible format electronically to:
Vanessa Ratten
A.J. Palumbo School of Business Administration
Duquesne University
Pittsburgh PA 15282 USA
Email: rattenv@duq.edu