TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The effect of multiple language product descriptions on product evaluations
–Mahesh Gopinath, Myron Glassman [] []
Consumers’ waiting in queues: The role of first-order and second-order justice
–Rongrong Zhou, Dilip Soman [] []
Opinion leaders and followers: A replication and extension
–Aviv Shoham, Ayalla Ruvio [] []
The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry
–Eric D. DeRosia [] []