TOC: J Strategic Mar
Introduction
Journal of Strategic Marketing, 16(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Avoiding Potential Traps in Fair Trade Marketing: A Social Representation Perspective
–Luc K. Audebrand; Adrian Iacobus [] []
Customer Engagement and Behavioral Considerations
–Tony Carter [] []
Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations
–Maria Lichrou; Lisa O’Malley; Maurice Patterson [] []
An Analysis of the Spanish Toy Sector from a Dynamic Perspective on Product Strategy
–Valle Santos Álvarez; Teresa García Merino [] []
The Relationship between Organizational Commitment and Market Orientation
–Subramanian Sivaramakrishnan; David Zhang; Marjorie Delbaere; Edward Bruning [] []
Transition Strategies between Product Space and Service Time: User Assets, Search Characteristics, and Co-production
–Jack Cadeaux [] []