TOC: J Medical Mar
Introduction
Journal of Medical Marketing, 8(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Product differentiation for competitive advantage
–Peter Dumovic and Daniel T Knowles [] []
The rise of e-health: Current trends and topics on online health communications
–Renata Schiavo [] []
Pricing and reimbursement: Towards a holistic approach
–Yorn Schmidt and Roman Rittweger [] []
The need for new promotional models
–Guenther Illert and Ralf Emmerich [] []
Danes’ awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents
–Joakim Rehne and Claus Moldrup [] []
Contract sales organisations: Making the transition from tactical resource to strategic partnering
–Beth Rogers [] []
Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics
–Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna and Howard R Moskowitz [] []
Strategic alliances and competitive performance in the pharmaceutical industry
–Francisco Rocha Goncalves and Vitor da Conceicao Goncalves [] []
Strengthening corporate social responsibility in the pharmaceutical industry
–Diego Esteban [] []