TOC: J Mar
Introduction
Journal of Marketing, 72(2)
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Relevant ARCategory: |
Customer Equity: An Integral Part of Financial Reporting
–Thorsten Wiesel, Bernd Skiera, Julián Villanueva [] []
Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis
–Shuba Srinivasan, Koen Pauwels, Vincent Nijs [] []
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
–Detelina Marinova, Jun Ye, Jagdip Singh [] []
Convergent Products: What Functionalities Add More Value to the Base?
–Tripat Gill [] []
Supply Chain Contagion
–Richard G McFarland, James M Bloodgood, Janice M Payan [] []
Trust at Different Organizational Levels
–Eric (Er) Fang, Robert W Palmatier, Lisa K Scheer, Ning Li [] []
Determinants of Perceived Web Site Interactivity
–Ji Hee Song, George M Zinkhan [] []
Innovation’s Effect on Firm Value and Risk: Insights from Consumer
–Packaged Goods [] [] Alina B Sorescu, Jelena Spanjol
Configurations of Marketing and Sales: A Taxonomy
–Christian Homburg, Ove Jensen, Harley Krohmer [] []