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Call for Papers: Special Issue

Journal of International Marketing

The Performance Implications of International Marketing Strategy

Globalization has intensified competition increasing the importance of international marketing strategy for the survival, development, and profitability of modern business organizations. The link between international marketing strategy and performance outcomes has attracted significant research attention in the international marketing literature. However, inconsistent empirical findings regarding this linkage, due to limited theoretical development and methodological inconsistencies, suggest a need for greater research efforts. To address this issue, the Journal of International Marketing is undertaking a special issue to enhance our understanding of how marketing strategy influences performance in international operations. Emphasis will be placed on conceptual and empirical manuscripts that significantly advance the development of international marketing strategy thought.

Potential topics include, but are not limited to:

• The influence of international marketing strategy on firm value
• International marketing strategy’s linkage to multiple performance outcomes
• Theoretical aspects of the international marketing strategy – performance relationship
• The role of metrics in the international marketing strategy – performance relationship
• Modeling the international marketing strategy – performance relationship
• Factors influencing the international marketing strategy – performance relationship
• Antecedents and performance consequences of international marketing strategy adaptation/standardization
• Drivers and performance effects of product standardization or adaptation
• International pricing strategies and their influence on performance
• Factors influencing promotion standardization/adaptation and performance
• International distribution strategies and their influence on performance
• Performance implications of fit between international marketing strategy and environment

Submission Information:

Deadline for Submission: 2 February 2009. Submitted manuscripts should follow the format as indicated in the Submission Guidelines on the journal website: .

Manuscripts should be submitted at: . Manuscripts will be accepted up until 2 February 2009. All manuscripts will be entered into the review process beginning 3 February 2009.

Questions pertaining to the special issue should be directed to:

David A. Griffith
Editor, Journal of International Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1112, U.S.A.
e-mail: griffith@bus.msu.edu
Tel: 517.432.6429
Fax: 517.432.1112

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