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Journal of Public Affairs
Special Issue on Alcohol Advertising, Marketing and Regulation

Special Issue Editors

• Professor Sandra Jones, Director, Centre for Health Initiatives, University of Wollongong
• Associate Professor David Jernigan, Executive Director, Center on Alcohol Marketing and Youth, Georgetown University
• Professor Phil Harris, Department of Marketing, University of Otago

The Journal of Public Affairs is planning a special issue on Alcohol Advertising, Marketing and Regulation. We are calling for theoretically-driven and empirical papers exploring the nature, effects and regulation of alcohol advertising and marketing.

We are seeking a balance of content in relation to forms of marketing, discipline, methodological approach and research setting. We are seeking at least one systematic or narrative review paper, and also wish to maximise the content of the issue in relation to papers drawing on empirical analyses.

Excessive alcohol consumption is a major risk factor for morbidity and mortality in most developed countries, and international data shows that risky drinking levels are increasing (particularly in segments of the population such as young women). There has been a considerable focus on alcohol advertising, among both researchers and policy makers, resulting in efforts to improve the regulation of unacceptable advertising practices (although there is considerable debate about the effectiveness of these efforts). Policy makers and researchers are increasingly focusing on the nature and effects of broader aspects of alcohol marketing on people’s alcohol-related attitudes and behaviours. These other aspects include pricing, point-of-sale promotions, new media (such as the Internet and viral marketing), product placement and sponsorship.

Potential topics of interest include:

• The nature and effects of alcohol advertising
• The impact of price and availability on alcohol consumption
• The effectiveness of advertising/marketing regulation
• Non-advertising alcohol marketing
• Alcohol company sponsorship of sporting and cultural events
• Alcohol marketing on the Internet
• Community perceptions of alcohol marketing
• Covert marketing of alcohol

Please send completed manuscripts by email (titled “Submission for JPA Special Issue on Alcohol Advertising, Marketing and Regulation”) to Professor Sandra Jones (sandraj@uow.edu.au)

Manuscripts submitted should adhere to JPA format (see )

Questions concerning the appropriateness of particular papers can be directed to sandraj@uow.edu.au

Manuscripts must be received no later than December 31, 2008

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