Advances in B-to-B Marketing
Introduction
Institute for the Study of Business Markets Academic Conference, San Diego, 6-7 Aug 2008 (just prior to Summer ÂÜÀòÉç¹ÙÍø); Deadline 1 Mar
: : : Posting
: : event
Dear Faculty and PhD Student Friends of the ISBM:
The Institute for the Study of Business Markets will be hosting its Academic Conference this year in San Diego, California on August 6-7, 2008 (preceding the Summer ÂÜÀòÉç¹ÙÍø Educators’ Conference). The venue is the University of California, San Diego at the newly constructed Rady School of Management. The conference will “kick-off” Wednesday, August 6th at noon and continue until 4:00PM on Thursday, August 7th.
The objective of the conference is to develop new ideas and new ways to address the most pressing issues at the interface of the B-to-B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B-to-B researchers.
We will be co-chairing the conference this year. The program committee consists of many well known business marketing researchers. For committee and conference details visit . As this website details, we invite you to submit an abstract and/or special session for the conference. Abstracts are due by March 1, 2008.
We hope you will be able to attend the conference. If you have any questions, please do not hesitate to contact us (RUG2@psu.edu or GLilien@psu.edu).
Sincerely,
Rajdeep Grewal
Conference Co-Chair
Gary L. Lilien
Conference Co-Chair
ISBM Academic Conference 2008