Revisit: Brand, Corporate Identity and Reputation
Introduction
4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta, 12-14 Sep 2008; Deadline now 29 Feb
Call for Papers
4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG
Goizueta Business School, Emory University, Atlanta, Georgia; September 12-14, 2008
Co-Chairs: Raj Srivastava and Francisco Guzman
In an effort to create bridges, the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group, crosses the Atlantic Ocean for its 2008 conference. The theme of the 4th International Colloquium, "Experiential Brands, Identity and Reputation: The Power of Intangible Assets in Expressive Organsations and Markets," is aimed to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on how intangible relationships demand fresh thinking about brands in the 21st century.
The submission deadline for abstracts is February 29, 2008.
The deadline for full papers is May 15, 2008.
Further information about this event is available at: