Direct/Interactive Marketing Research Summit
Introduction
Las Vegas, 11-12 Oct 2008; Deadline 31 Mar (Research Track) and 30 May (Education Track)
: : : Posting
: : call
Call for Papers
Direct / Interactive, and database marketing techniques are now ubiquitous in marketing practice and are gaining mainstream attention by leading academics. The Direct / Interactive Marketing Research Summit (), sponsored by Direct Marketing Educational Foundation (DMEF) is the preeminent conference that focuses on this important area of research and practice. The Summit is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in these areas.
Participants attending this event will have an opportunity to:
- extend their knowledge in the field;
- break new ground in key direct / interactive marketing research areas;
- influence best practices in the field through quality research.
A Call for Papers has been issued:
The Summit features two distinct tracks: Research and Education. The Summit will continue to provide a unique forum for presentation and discussion of leading research in the direct / interactive marketing field; it also will expand its reach by including a separate education track that focuses on important pedagogical issues in direct / interactive marketing education. Presentations by renowned invited researchers; abstracts, competitive paper presentations and special sessions on cutting-edge topics in the field; as well as interactive discussions with both industry and academic panelists will all combine to make this a not-to-be missed event.