ÂÜÀòÉç¹ÙÍø

Marketing Lecture Slide Contest

Introduction

Sponsored by ÂÜÀòÉç¹ÙÍø Teaching and Learning SIG, with voting by ELMAR subscribers to begin in six weeks; Slide submission deadline 16 Mar

 : : : Posting Related ARContent:  

ÂÜÀòÉç¹ÙÍø Teaching and Learning SIG
Marketing Lecture Slide Contest

Lecture slides are an indispensable tool in business school classrooms and beyond, used in almost every lecture by virtually all marketing instructors at every level. Despite the key role played by slide presentation software in marketing education, many of us do not spend much time improving our "slide technique". In addition, each of us, working alone in our offices, frequently duplicates the work of others. How many marketing faculty have created a slide on the product life cycle, the BCG matrix, Rogers’ adoption/innovation curve, elasticity, SWOT analysis, a typical distribution channel, reach versus frequency, and so forth?

Given this, the ÂÜÀòÉç¹ÙÍø Teaching and Learning SIG is sponsoring the 2008 Marketing Lecture Slide Contest. The goals of the contest are to

  • improve the lecture slide skill set of the worldwide marketing field,
  • generate higher student interest in marketing through improved faculty presentations,
  • reward the best pedagogical work in our field,
  • initiate a culture of slide sharing and
  • have some fun.

The Marketing Instructors’ Choice Awards

The ELMAR community will be invited to vote on its favorite slides after the submission deadline. Voting categories will include:

  • Most Effective Presentation of a Marketing Concept
  • Most Artistic Slide
  • Most Humorous Slide

The Teaching and Learning SIG Master Slide Awards

Winners will be chosen by the ÂÜÀòÉç¹ÙÍø Teaching and Learning SIG committee based on the effective communication of a marketing concept or concepts. Depending on submissions, there may be separate categories for individual slides and for short (2-8 slides) sequences.

It is planned that all winning slides for all categories will be presented in a Teaching and Learning SIG session at the 2008 ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in San Diego.

General Contest Rules

  • Each participant can submit as many entries as desired.
  • No anonymous entries are permitted – include an initial slide with name and contact information. In addition, the data set name of the file on your local disk should begin with your last name as specified in the uploading instructions
  • Entries can consist of
    • a single slide, or
    • a short series of 2-8 slides.
  • Slides must be submitted before March 16, 2008.

Slide Uploading Instructions

  • Make sure your name and contact information appear on your first slide
  • Give the slide data set a name that consists of
    • your last name,
    • a dash,
    • your first name and
    • an optional number (if you are submitting more than one file).
    • Of course all PowerPoint data sets need to end in ".ppt". 
  • Go to http://www.ama-academics.communityzero.com/elmar, i. e. this Web site
  • Pick "Files" from the left hand navigation bar
  • Click the "Contest 2008" folder
  • Click on the Add button in the grey horizontal nav bar
  • Use the Browse button to locate and choose your file
  • Fill in the Name field with a short content title, for example, "Product Life Cycle"
  • Fill in the Description field with additional text designed to pique the voters’ interest. What is interesting, unique or useful about your slide(s)?
  • Click the Add button near the bottom of the page
  • Repeat for other slides or slide series

Alternatively, you can email your entry to elmar@ama.org.