TOC: Rev Mar Res
Introduction
Review of Marketing Research, 4
 : : : TOC
: : journals |
Relevant ARCategory: |
Review of Marketing Research: Taking Stock
–Naresh K. Malhotra [] []
Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can’t) Learn from Behavioral Theory
–Jordan J. Louviere, Robert J. Meyer [] []
How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
–Valerie S. Folkes, Shashi Matta [] []
Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
–V. Kumar, Anita Man Luo [] []
Brand Extension Research: A Cross-Cultural Perspective
–Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, et al. [] []
A Review of Eye-Tracking Research in Marketing
–Michel Wedel, Rik Pieters [] []
Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
–Jagdip Singh, Argun Saatcioglu [] []
Designing Price Contracts for Procurement and Marketing of Industrial Equipment
–George John [] []