TOC: J Intl Mar
Introduction
Journal of International Marketing, 16(1)
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From the Editor in Chief
–David A Griffith []
Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation
–Michael Song, Robert W Nason, C. Anthony Di Benedetto [] []
Brand Origin Identification by Consumers: A Classification Perspective
–George Balabanis, Adamantios Diamantopoulos [] []
Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences
–Haksin Chan, Lisa C Wan [] []
Factors That Influence Multinational Corporations’ Control of Their Operations in Foreign Markets: An Empirical Investigation
–Beibei Dong, Shaoming Zou, Charles R Taylor [] []
The Complexities of Perceived Risk in Cross-Cultural Services Marketing
–Hean Tat Keh, Jin Sun [] []