Revisit: SMA 2008
Introduction
Pharmaceutical and Healthcare Marketing Track, 2008 Society for Marketing Advances Conference, St Petersburg, FL, 4-9 Nov 2008; Deadline: 1 Mar
: : : Posting
A forthcoming prestigious conference encourages you to submit your research for presentation in a special track on Pharmaceutical and Healthcare Marketing. The details of the conference are furnished below. Papers accepted for the conferences will be considered for publication in the International Journal of Pharmaceutical and Healthcare Marketing, published by Emerald.
2008 Society for Marketing Advances Conference, November 4-9, 2008, TradeWinds Island Grand Beach Resort, St Petersburg, Florida, U.S.A. Pharmaceutical and Healthcare Marketing Track. This track invites papers and special session proposals that address a wide range of issues related to pharmaceutical and healthcare marketing. Manuscripts appropriate for this track may include, but are not limited to, those addressing issues in the areas of pharmaceutical and/or healthcare marketing strategy, branding, marketing mix, direct-to-consumer promotions, new product development and technology, healthcare systems, public policy and macromarketing, performance and benchmarking, consumer behavior, patient-provider relationship, pharmaceutical detailing and sales strategies, public relations and corporate reputation, globalization, value chain analysis and logistics, marketing systems, marketing research, healthcare service quality, public health and social marketing.
Submission Deadline: March 1, 2008
For this conference, e-mail your submissions to Dr. Avinandan Mukherjee (Track Chair and Editor – IJPHM) at editor-IJPHC@mail.montclair.edu.
Look forward to seeing you in St Petersburg, FL.