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Deadline Extended for Shankar – Spiegel Award for Best Dissertation Proposal in Direct/Interactive Marketing

The deadline has been extended to June 30, 2008 for the Direct Marketing Educational Foundation’s inaugural Shankar – Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing (D/IM) to be awarded in October 2008. Visit for complete information on entering submissions.

Award Details:

The DMEF will award up to $6,000 ($3,000 to the winner(s); $1,500 to the Honorable Mention(s)) in financial assistance to be used for conducting the research, including data collection, as well as travel and registration fees for conference attendance in order to present the results of the research. Winning candidates will be assisted in gaining the cooperation of D/IM firms for data collection, and generous use of databases held by or accessible to DMEF.

Maximum proposal length is 25 double-spaced pages includes tables/exhibits and references. The first page should be an executive summary of the proposal. The dissertation must be no more than 50% completed at the time of submission. Entries must be sent/postmarked by June 30, 2008.

The award is named for its co-sponsors, DMA Hall of Fame Award recipient Edward J. “Ted” Spiegel, Spiegel Marketing Associates, and DMEF Outstanding Educator Award recipient Venkatesh “Venky” Shankar, a professor and nationally recognized direct/interactive marketing researcher at Texas A&M University. Winning candidates will be assisted in gaining the cooperation of direct marketing companies for data collection, as well as generous use of databases held by or accessible to the DMEF.

Visit for complete information on entering submissions.

Jeffrey Nesler
Senior Program Manager
Direct Marketing Educational Foundation
1120 Ave. of the Americas, 14th Fl.
New York, NY 10036-6700
212.768.7277 ext. 1325
F: 212.790.1561

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