CMOs Featured on the JM Blog
Introduction
Access, and comment on, Nath and Mahajan's article on Chief Marketing Officers in the most recent JM
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I invite you to participate in the blog thread on the following paper from the January 2008 issue of JM:
Pravin Nath & Vijay Mahajan (2008), "Chief Marketing Officers: A Study of Their Presence in Firms’ Top Management Teams," Journal of Marketing, 72(January), 65-81.
Open access to the article (in PDF format) is available at
The blog itself can be found at
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor