TOC: J Macromarketing
Introduction
Journal of Macromarketing, 28(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
From the Editor
–Clifford J. Shultz, II []
Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis
–Gene R. Laczniak and Patrick E. Murphy [] []
A Theory of the Firm Perspective on Marketing and Distributive Justice
–Liselore Crul and George M. Zinkhan [] []
A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice
–O.C. Ferrell and Linda Ferrell [] []
Assessing Distributive Justice in Marketing: A Benefit-Cost Approach
–Thomas A. Klein [] []
Fair Trade–Just How "Fair" Are the Exchanges?
–Amina Beji-Becheur, Virginie Diaz Pedregal, and Nil Ozcaglar-Toulouse [] []
Improving Income Positions of Primary Producers in International Marketing Channels: The Lake Victoria–EU Nile Perch Case
–Emma Kambewa, Paul Ingenbleek, and Aad van Tilburg [] []
Buyer-Seller Information Asymmetry: Challenges to Distributive and Corrective Justice
–Oswald A. Mascarenhas, Ram Kesavan, and Michael Bernacchi [] []
Abstracts of the 13th Conference on Historical Analysis & Research in Marketing (CHARM): Marketing History at the Center []