Trust Management on the Internet
Introduction
Aix en Provence, France, 27 Jun 2008; Deadline 30 Mar
: : : Posting
: : call
Conference « Trust Management on the Internet »
27th June 2008
Aix en Provence Graduate School of Management, France
CALL FOR PAPERS
The Institut d’Administration des Entreprises (IAE) Aix en Provence Graduate School of Management, with the collaboration of the French Postoffice research department, hosts a conference where professionals and academics will debate about « Trust Management on the Internet ».
Trust represents an important Marketing research area, especially in long term Customer Relationship Management. Nowadays, one of the main strategic issues for firms operating on the Net is to develop and maintain a loyal customer base. Successful loyalty programs must find ways to develop trust and commitment.
Communications themes
We invite authors to present an original paper on the management of trust on the Internet, and in particular on the following themes:
- Key determinants of trust on the Internet
- Internet Customer Relationship Management
- Consumer behavior on the Internet
- Efficiency measures of the Internet medium
- Internet website adaptation across countries
- Trust scales and trust surveys on the Internet
- Service recovery and trust rebuilding
Publication of the papers
Papers presented will be published in the conference proceedings.
Scientific committee
Chairman of the conference: Sylvain SENECAL, HEC Montreal
Boris BARTIKOWSKI – Euromed Marseille Management School
Gregory BRESSOLLES – Bordeaux School of Management
Jean-Louis CHANDON – Aix en Provence Graduate School of Management, Paul Cézanne University
Mohamed Saber CHTOUROU – Laval University, Québec
David FORTIN – University of New Zealand
Jean-Philippe GALAN – Toulouse University
Claire GAUZENTE – Poitiers Graduate School of Management
Jean-François LEMOINE – Nantes University
Sarah MACHAT – Aix en Provence Graduate School of Management, Paul Cézanne University
Brigitte MULLER – HEC, Lausanne University
Sylvain SENECAL – HEC Montréal
Eric VERNETTE – Toulouse University
Catherine VIOT – Bordeaux University
Deadline for submission
- Deadline for submission is March 30, 2008 by e-mail only, in Word format to the following addresses:
Sarah MACHAT: sarah.machat@iae-aix.com and
Rosemary CALAZEL: Rosemary.calazel@iae-aix.com
- Notification of paper acceptance: 12th May 2008
- Final paper submission: 1st June 2008
The conference organizing team
Jean-Louis CHANDON: jean-louis.chandon@iae-aix.com
Rosemary CALAZEL: rosemary.calazel@iae-aix.com
Sarah MACHAT : sarah.machat@iae-aix.com
Instructions the authors
The accepted papers will be published in the conference proceedings and can be written in French or in English. The authors must follow the instructions to the authors of the French revue RAM (Recherche et Applications en Marketing).
Papers can present theoretical and/or empirical research. However, one of the objective of the conference is to stress managerial relevance and therefore we seek papers including an empirical contribution.