TOC: Mar Letters
Introduction
Marketing Letters, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
–Robert E. Krider, Tieshan Li, Yong Liu, Charles B. Weinberg [] []
The impact of offshored and outsourced call service centers on customer appraisals
–Neeraj Bharadwaj, Anne L. Roggeveen [] []
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
–Wei Shi Lim, Joo Eng Lee-Partridge, Soo Jiuan Tan [] []
Getting too personal: Reactance to highly personalized email solicitations
–Tiffany Barnett White, Debra L. Zahay, Helge Thorbjørnsen, Sharon Shavitt [] []
Incentives for sales agents after the advent of the internet
–Christian M. Pfeil, Thorsten Posselt, Nils Maschke [] []
The influence of product involvement on consumers’ interactive processes in interactive television
–Shalom Levy, Israel D. Nebenzahl [] []