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: : : TOC : : journals

Relevant ARCategory:

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Can design improve the performance of marketing management?
–Kristensen, Tore; Gronhaug, Kjell [] []

Branding and design management: a brand design management model
–Montana, Jordi; Guzman, Francisco; Moll, Isa [] []

Coordination mechanisms in cross-functional teams: a product design perspective
–Ainamo, Antti [] []

Market orientation and design orientation: a management model
–Moll, Isa; Montana, Jordi; Guzman, Francisco; Parellada, Francesc Sole [] []

Design-intensive born globals: a multiple case study of marketing management
–Falay, Zeynep; Salimaki, Markku; Ainamo, Antti; Gabrielsson, Mika [] []

Complementing intuition: insights on styling as a strategic tool
–Person, Oscar; Snelders, Dirk; Karjalainen, Toni-Matti; Schoormans, Jan [] []

Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
–Clement, Jesper [] []

Design and marketing connections: creating added value
–Bruce, Margaret; Daly, Lucy [] []

Editorial
–Hart, Susan []

The use of marketing metrics by British fundraising charities: a survey of current practice
–Bennett, Roger [] []

Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
–Ryals, Lynette; Dias, Sam; Berger, Maya [] []

Effect of strategy, structure and performance variables on store brand market share
–Oubina, Javier; Rubio, Natalia; Yague, Maria Jesus [] []

Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
–Frazer, Lorelle; Merrilees, Bill; Wright, Owen [] []

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