TOC: J Mar Man
Introduction
Journal of Marketing Management, 23(7/8)
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: : journals |
Relevant ARCategory: |
Editorial
–Hart, Susan []
How do consumers know which brand is the market leader or market pioneer? Consumers’ inferential processes, confidence and accuracy
–Kamins, Michael A.; Alpert, Frank; Perner, Lars [] []
Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
–Jamal, Ahmad; Al-Marri, Mohammed [] []
Complex services and choice criteria: an example from the life assurance market
–Devlin, James F. [] []
Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
–Freestone, Oliver M.; McGoldrick, Peter J. [] []
The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
–Valor, Carmen [] []
Consumer confusion proneness: scale development, validation, and application
–Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, Vincent-Wayne [] []
An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment
–Lee, Nick; Sandfield, Anna; Dhaliwal, Baljit [] []
Internal marketing: a qualitative study of culture change in the UK banking sector
–Kelemen, Mihaela; Papasolomou, Ioanna [] []
Factors influencing website traffic in the paid content market
–Wolk, Agnieszka; Theysohn, Sven [] []
Co-operation, coordination, and specific assets in inter-organisational relationships
–Payan, Janice M.; Svensson, Goran [] []