TOC: Intl J Adv
Introduction
International Journal of Advertising, 27(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Open versus closed texts & interpretive communities
–Natalia Yannopoulou and Richard Elliott
When does a candidate’s inconsistency matter to the voter? An experimental investigation
–Kiran Karande, F. Mark Case and Tarek Mady
Sources of product information for Chinese rural consumers
–Qimei Chen, Yi He, Xinshu Zhao & David Griffith
Consumer responses towards non-prescription and prescription drug advertising in the U.S. and Germany – they don’t really like it, but they do believe it
–Sandra Diehl, Barbara Mueller and Ralf Terlutter
Revisiting the IMC construct: A revised definition and four pillars
–Jerry Kliatchko
Comments – Challenges facing charity advertisers
–Viewpoint from Professor Roger Bennett and Christopher Greenwood
Book reviews
Charles Heckscher & Paul S. Adler – The firm as a collaborative community: reconstructing trust in the knowledge economy.
–Charlotte McLeod
Joe Plummer, Steve Rappaport, Taddy Hall & Robert Barocci – The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation.
–Simon Andrews
Ex Libris – Peter Fisk
Global economy and adspend prospects