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The Thought Leaders International Conference on Brand Management will take place at the

on 15-16th April 2008.  Over 70 papers from academics and practitioners will be presented at this conference.  The presenters come from continents in the Northern and Southern  hemispheres  making this a truly international conference.  A rich variety of papers will address many themes which are at the cutting edge of knowledge about brand management.  Wally Olins ,  co-founder of Wolff Olins and Chairman of Saffron Brand Consultants,  who contributed so much to brand management and corporate identity is the Keynote Speaker.  Interactive workshop sessions are being run by two senior practitioners  who combine demanding commercial careers with writing and presenting.  Judy Larkin of Risk Principals Ltd will draw on her considerable experience when addressing  "Managing reputation and brand risk" while Caroline Hayter, of Acacia Avenue,  who has undertaken a significant number of branding projects, will   address  "Neuroscience : another marketing panacea or a new way forward?"  

Details about the conference and registration can be found at .

Leslie de Chernatony (L.dechernatony@bham.ac.uk).