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The Society for Consumer Psychology 10th Annual Dissertation Proposal Competition

SCP announces its 10th Annual Dissertation Proposal Competition. The winner will receive $1,000, and two runners-up will receive $500. In addition to the monetary award, the three recipients will present their research at the 2009 Winter Society for Consumer Psychology Conference in San Diego and will be recognized at the conference. (Non-award recipients are also eligible for consideration in the Conference Competitive Paper or Working Paper sessions.)

The following guidelines will be used to evaluate proposals:

• Proposals should relate to a topic in the consumer psychology area
• Submissions should be in the proposal stage, since a key goal of the competition is providing feedback to improve dissertation quality. This means:
  • Final data should not have been collected by the submission date
  • The work may not have been submitted for journal publication

Proposals should include:

• Title page with title and full contact information for the Author and Dissertation Chair, AND an indication of whether the author would also like to have the paper reviewed for inclusion in either the Conference Competitive Paper or Working Paper Sessions if the paper is not selected to receive an award
• Abstract (with full title at top of page)
• Brief literature review showing relevance to consumer psychology
• Research questions, hypotheses, and/or models and their role in advancing existing knowledge in the area, and proposed methodology
• Explanation of project’s theoretical and practical contributions

Proposals should follow JCP style and MUST conform to:

• 1-inch margins, double-spacing, and 12 point font
• 15 page limit (not including title page, abstract, references, and tables/figures)
• NOTE: adherence to these guidelines is critical to ensuring the equitable consideration of all proposals

In Addition:

• Candidates must be student members of SCP. Membership can be initiated with submission at
• Application MUST include a letter from the Dissertation Chair verifying the stage of the research
• Send submissions to Maria Cronley via an e-mail, MS Word attachment (cronleml@muohio.edu) no later than May 1, 2008
• The faculty endorsement letter can be e-mailed from the faculty’s email address or sent to: Maria L. Cronley, Department of Marketing, Miami University, 200 Upham Hall, Oxford, OH 45056

Peggy Sue Loroz, Ph.D.
Associate Professor of Marketing
Gonzaga University
School of Business AD 9
502 E. Boone Ave
Spokane, WA 99258
509.323.3433
loroz@jepson.gonzaga.edu

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