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17th Annual Frontiers in Service Conference
October 2-5, 2008 – Washington, DC, USA

Call for Papers

SPONSORED BY:

The Center for Excellence in Service,
Robert H. Smith School of Business,
University of Maryland, USA

The ÂÜÀòÉç¹ÙÍø

INFORMS

CONFERENCE COMMITTEE

Co-Chair – Roland Rust
David Bruce Smith Chair in Marketing and Executive Director,
Center for Excellence in Service
University of Maryland, USA

Co-Chair – PK Kannan
Harvey Sanders Associate Professor of Marketing and Director,
Center for Excellence in Service
University of Maryland, USA

Jim Spohrer
Director Almaden Services Research & Innovation Champion,
IBM Almaden Research Center, USA

Doreen Conrad
Chief, Trade in Services Section
International Trade Centre, Switzerland

Doug Morse
Former Vice President Global Support
Oracle Corporation, USA

Robin Qiu
Founding Chair, INFORMS Service Science Section
Associate Professor of Information Science, Pennsylvania State University, USA

Michael Dorsch
Chair, ÂÜÀòÉç¹ÙÍø Services Special Interest Group
Professor of Marketing, Clemson University, USA

CURRENT TOPICS

• Service Science
• Service Information Technology
• Service Innovation
• Service Marketing
• Empirical Studies of Service
• Theoretical Perspectives on Service
• Service Engineering
• Service Design
• Service Productivity
• Healthcare Service
• Service Operations
• Service Human Resources
• E-Service
• Customer Relationship Management
• Globalization
• Government Policy
• Public Sector
• E-Government
• Trade in Service
• Other topics in research

ABOUT THE CONFERENCE

With representation from 41 countries and over 300 attendees registered for the 2007 conference, Frontiers 2008 will again be the world’s leading service conference. The conference and sessions will be held at the Smith School of Business, University of Maryland and the Hyatt Regency Bethesda, Maryland. Concurrent and plenary sessions will be held all day Friday and Saturday, concluding Sunday morning with plenary sessions. The conference will open with a reception Thursday evening and will feature the awards dinner and a special networking event on Friday and Saturday nights.

For up-to-date conference information, go to the conference’s official Web site at

BEST PRACTITIONER PAPER

This year, we will highlight the work of business practitioners presented during the concurrent sessions with our first annual Best Practitioner Paper contest. The conference committee will select 3 of the most promising, worthy abstracts submitted for this year’s conference. These abstracts will be presented during a special designated track during the Friday (October 3) morning concurrent sessions (sessions 1-3), during which a selection committee, chosen by the conference committee, will view and judge each presentation. The winner will then be announced during the Friday evening Awards Ceremony and Dinner.

Abstracts may include academic co-authors, but should be written and presented to address a business practitioner audience. The presentations should be practical and managerial yet innovative and engaging.

SUBMIT AN ABSTRACT

Case studies by business practitioners are encouraged. Preference for academic abstracts will be given to more rigorous analytical, empirical and behavioral approaches. Reviews of major research areas are especially encouraged.

The conference will highlight the latest thinking in service, particularly those that combine aspects of technology, social science, and business. Conference attendees will consist of both academicians and practitioners, and we ask that the 25-minute presentations be understandable to both groups.

Because there will be no published proceedings, we encourage authors to submit their best work, providing it will not have been published by the date of the conference.

Abstracts may be submitted online at

The closing date for abstracts is 23:59 on March 1, 2008. The conference committee will select abstracts on a competitive basis, and authors will be notified

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