TOC: J Promo Man
Introduction
Journal of Promotion Management, 13(1/2)
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Special Issue: Investigating the Use of Sex in Media Promotion and Advertising
Guest Editor: Tom Reichert, PhD
Introduction
–Richard Alan Nelson []
The Ageless Allure: Sex, Media, and Marketing
–Tom Reichert [] []
All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy
–Michael Nitz, Tom Reichert, Adonica Schultz Aune, Andre Vander Velde [] []
Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics
–Kimberly Bissell, Andrea M. Duke [] []
Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema
–Yinjiao Ye, Shuhua Zhou [] []
Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows
–Larry Soley [] []
Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment
–R. Glenn Cummins [] []
Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors
–Jacqueline Lambiase [] []
Consumer Responses to Sexual Magazine Covers on a Men’s Magazine
–Tom Reichert, Shuhua Zhou [] []
A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising
–Hye-Jin Paek, Michelle R. Nelson [] []
Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino
–Erika Engstrom [] []