TOC: J Mar Res
Introduction
Journal of Marketing Research, 45(1)
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Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
–Jonah Berger, Gráinne Fitzsimons [] []
The Financial Value Impact of Perceptual Brand Attributes
–Natalie Mizik, Robert Jacobson [] []
Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment
–Vanitha Swaminathan, Feisal Murshed, John Hulland [] []
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
–Julian Villanueva, Shijin Yoo, Dominique M Hanssens [] []
Customer Channel Migration
–Asim Ansari, Carl F Mela, Scott A Neslin [] []
Recommendation Systems with Purchase Data
–Anand V Bodapati [] []
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
–J. Jeffrey Inman, Joonwook Park, Ashish Sinha [] []
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
–Martijn G de Jong, Jan-Benedict E.M Steenkamp, Jean-Paul Fox, Hans Baumgartner [] []
Assessing Three Sources of Misresponse to Reversed Likert Items
–Scott D Swain, Danny Weathers, Ronald W Niedrich [] []