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TOC: J Con Res

Introduction

Journal of Consumer Research, 34(5)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The Cultural Construction of Risk Understandings through Illness Narratives
Nancy Wong and Tracey King [] []

Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
Craig Thompson and Kelly Tian [] []

Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment
Jennifer J. Argo, Rui (Juliet) Zhu, and Darren W. Dahl [] []

Reducing Satiation: The Role of Categorization Level
Joseph P. Redden [] []

Consumer Wait Management Strategies for Negative Service Events: A Coping Approach
Elizabeth Gelfand Miller, Barbara E. Kahn, and Mary Frances Luce [] []

The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
Xiuping Li [] []

Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?
Cheng Qiu and Catherine W. M. Yeung [] []

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Cassie Mogilner, Jennifer L. Aaker, and Ginger L. Pennington [] []

Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
Jiewen Hong and Angela Y. Lee [] []

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
Anish Nagpal and Parthasarathy Krishnamurthy [] []

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
James L. Oakley, Adam Duhachek, Subramanian Balachander, and S. Sriram [] []

How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?
Lisa E. Bolton, Americus Reed II, Kevin G. Volpp, and Katrina Armstrong [] []

Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
Hao Shen and Robert S. Wyer Jr. [] []