TOC: J Con Res
Introduction
Journal of Consumer Research, 34(5)
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Relevant ARCategory: |
The Cultural Construction of Risk Understandings through Illness Narratives
–Nancy Wong and Tracey King [] []
Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
–Craig Thompson and Kelly Tian [] []
Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment
–Jennifer J. Argo, Rui (Juliet) Zhu, and Darren W. Dahl [] []
Reducing Satiation: The Role of Categorization Level
–Joseph P. Redden [] []
Consumer Wait Management Strategies for Negative Service Events: A Coping Approach
–Elizabeth Gelfand Miller, Barbara E. Kahn, and Mary Frances Luce [] []
The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
–Xiuping Li [] []
Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?
–Cheng Qiu and Catherine W. M. Yeung [] []
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
–Cassie Mogilner, Jennifer L. Aaker, and Ginger L. Pennington [] []
Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
–Jiewen Hong and Angela Y. Lee [] []
Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
–Anish Nagpal and Parthasarathy Krishnamurthy [] []
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
–James L. Oakley, Adam Duhachek, Subramanian Balachander, and S. Sriram [] []
How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?
–Lisa E. Bolton, Americus Reed II, Kevin G. Volpp, and Katrina Armstrong [] []
Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
–Hao Shen and Robert S. Wyer Jr. [] []
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