TOC: J Adv
Introduction
Journal of Advertising, 36(4)
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From The Editor
–Marla B. Royne []
A Data-Overlay Approach to Synthesizing Single-Source Data
–Hugh M. Cannon, J. Alexander Smith, David L. Williams [] []
Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer
–Stacy Landreth Grau, Judith Anne Garretson Folse [] []
The Effects of Dual-Task Processing on Consumers’ Responses to High- and Low-Imagery Radio Advertisements
–Paul D. Bolls, Darrel D. Muehling [] []
Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
–Michael Beverland, Francis Farrelly, Zeb Woodhatch [] []
I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy
–Kirk L. Wakefield, Karen Becker-Olsen, T. Bettina Cornwell [] []
Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention
–Mira Lee, Ronald J. Faber [] []
The Effects of Advertising and Brand Value on Future Operating and Market Performance
–Li Li Eng, Hean Tat Keh [] []
Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample
–Arien Strasheim, Leyland Pitt, Albert Caruana [] []
Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered
–Samuel D. Bradley, James R. Angelini, Sungkyoung Lee [] []
An Exploratory Investigation of Consumers’ Perceptions of Wireless Advertising
–Cara Peters, Christie H. Amato, Candice R. Hollenbeck [] []
Harlow Gale and the Origins of the Psychology of Advertising
–John Eighmey, Sela Sar [] []