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Electronic Marketing Syllabi

Introduction

Dan Goldstein seeks course plans, recommendations, book ideas for teaching electronic marketing to MBAs

Dear ELMAR community,

I’m thinking about teaching a course in marketing online. Your advice is most welcome.

I’d like to collect together syllabi on electronic marketing, online marketing, digital marketing, what have you.

I will be happy to place what people contribute here as a resource. (Or let me know if you’d like me to keep it private)

You can reach me at dgoldstein at london.edu

Thanks much,
Dan Goldstein