TOC: Psych and Mar
Introduction
Psychology and Marketing, 25(1)
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Relevant ARCategory: |
Guilt and giving: A process model of empathy and efficacy
–Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil [] []
Ad framing effects for consumption products: An affect priming process
–Chingching Chang [] []
The effects of the researcher’s physical attractiveness and gender on mail survey response
–Curt J. Dommeyer [] []
Decision delegation: A conceptualization and empirical investigation
–Praveen Aggarwal, Tridib Mazumdar [] []
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