TOC: Mar Sci
Introduction
Marketing Science, 26(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial Causality, Unintended Consequences and Deducing Shared Causes
–Steven M. Shugan [] []
Zero as a Special Price: The True Value of Free Products
–Kristina Shampanier, Nina Mazar, and Dan Ariely [] []
The Value of Quality
–Gerard J. Tellis and Joseph Johnson [] []
Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
–Ramesh Sankaranarayanan [] []
Product Positioning and Competition: The Role of Location in the Fast Food Industry
–Raphael Thomadsen [] []
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
–Theodoros Evgeniou, Massimiliano Pontil, and Olivier Toubia [] []
Modeling the Determinants and Effects of Creativity in Advertising
–Robert E. Smith, Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz, and William K. Darley [] []
Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
–Fernando S. Machado and Rajiv K. Sinha [] []
Research Note On Managerially Efficient Experimental Designs
–Olivier Toubia and John R. Hauser [] []
Research Note
Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment
–Robert Zeithammer [] []
Research Note A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model
–Eugene J. S. Won [] []
Comment
Cross-Brand Pass-Through: Fact or Artifact?
–Leigh McAlister [] []