ÂÜÀòÉç¹ÙÍø

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Relevant ARCategory:

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Introduction
–Niblett, Gregory R. []

It’s All ÂÜÀòÉç¹ÙÍøt the Customer: Context for the 11th Annual Innovations in Social Marketing Conference
–Niblett, Gregory R. []

It’s All ÂÜÀòÉç¹ÙÍøt the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
–Lee, Nancy [] []

Transferring Commercial Perspectives on Consumer Focus to Social Marketing
–Schwartz, Beverly [] []

Perspectives on Marketing to "Consumers that Give a Damn"
–Schwartz, Beverly [] []

Human-Centered Design, Innovation, and Social Marketing
–Brunner, Stanton; Waugh, Chris; Kretschmar, Holly [] []

The New Technology: The Consumer as Participant Rather Than Target Audience
–Lefebvre, R. Craig [] []

Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
–Kennedy, May G.; Humphreys, Betsy; Abelson, Jill; Bryant, Carol A. [] []

It’s All ÂÜÀòÉç¹ÙÍøt the Customer and the Context
–Lagarde, Francois; Lotenberg, Lynne Doner; Albion, Mark; Hastings, Gerard [] []

Lessons Learned from Social Marketing Models in the United Kingdom
–Sowers, William; French, Jeff; Blair-Stevens, Clive [] []

Creating Social Change: The Synergy of Combining Marketing and Policy – The ROI of Health Promotion and Disease Prevention
–Novelli, William D. [] []

Selected Social Marketing-Related Abstracts, Internet Resources, and Books
–Dunlevy, Kristina M. []

But Who’s the Customer?
–Smith, Bill []

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