TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 14(1)
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: : journals |
Relevant ARCategory: |
Advertising and Audience Offense: The Role of Intentional Humor
–Fred K. Beard [] []
Promoting Consumer’s Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy
–Luis V. Casaló; Carlos Flavián; Miguel Guinalíu [] []
Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model
–G. A. Moss; R. W. Gunn; K. Kubacki [] []
Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?
–Se-Hoon Jeong [] []