Revisit: Summer ÂÜÀòÉç¹ÙÍø 2008
Introduction
New Product Development, Product Management and Entrepreneurship Track at Summer ÂÜÀòÉç¹ÙÍø 2008, San Diego, 8-11 Aug 2008; Proposal deadline 14 Jan
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Please submit papers, special session proposals to this exciting track to the following email address: paswana@unt.edu and/or hirun1t@cmich.edu
Submission Deadline January 14, 2008
New Product Development, Product Management and Entrepreneurship Track
This track invites all papers that address the relevant issues in the development of new products and services. Topics may include (but are not limited to): new product ideation, product design and development, product introduction and evolution, cross-function, cross-unit, and/or cross-firm issues in new product development, team and social network issues in new product development, the role of customers and suppliers in product development, characteristics of innovative consumers and firms, product portfolio management, the role of industry standards, competition, and/or network externalities in product development and commercialization, the role of licensing, joint ventures, alliances, mergers, and acquisitions in innovation, innovation and entrepreneurship in new and established firms, the role of business environment (government, society, and competition) in innovation and entrepreneurship, the role of top management in innovation, including resource allocation across projects, organizational structures for product development and management, overcoming inertial barriers to innovation in the established firm, launching products that create entirely new markets. Both conceptual and empirical works are welcome, as are both qualitative and quantitative research approaches.
Professor Audhesh Paswan, Ph.D.
University of North Texas
College of Business Administration
Department of Marketing & Logistics
P.O. Box 311396
Denton, TX 76203-1396
Tel: (940) 565-3121; Fax: (940) 565-3837
paswana@unt.edu
Professor Tanawat Hirunyawipada, Ph.D.
Central Michigan University
College of Business Administration
Department of Marketing & Hospitality Services
Administration
Mount Pleasant, MI 48859
Tel: (989) 774-7282; Fax: (989) 774-7406
hirun1t@cmich.edu