TOC: Mar Theory
Introduction
Marketing Theory, 7(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
A cybernetic communication model for advertising
–Chris Miles [] []
Psychoanalyzing kleptomania
–Ronald A. Fullerton [] []
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
–Soo Jiuan Tan and Lily Chia [] []
Towards evidence-based marketing: the case of childhood obesity
–Martine Stead, Laura McDermott, and Gerard Hastings [] []
Ain’t misbehavin’ consumption in a moralized brandscape
–Miriam Salzer-Morling and Lars Strannegard [] []
The concept of perceived value: a systematic review of the research
–Raquel Sanchez-Fernandez and M. Angeles Iniesta-Bonillo [] []•