TOC: J Strategic Mar
Introduction
Journal of Strategic Marketing, 15(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Return on marketing investment: the new marketing paradigm
–Nicholas Ashill [] []
The role of marketing in the valuation of a firm: exploring the underlying mechanism
–L. Jean Harrison-Walker; Grady Perdue [] []
Closing the marketing strategy to performance gap: the role of brand orientation
–Ho Yin Wong; Bill Merrilees [] []
Creating and capturing value in KAM relationships
–Lynette J. Ryals; Sue Holt [] []
The strategic value of CRM: a technology adoption perspective
–James E. Richard; Peter C. Thirkell; Sid L. Huff [] []
A typology of customer lifetime values in buyer–seller relationships
–Ellen Roemer [] []