TOC: J Mar
Introduction
Journal of Marketing, 72(1)
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Relevant ARCategory: |
Preventing Digital Music Piracy: The Carrot or the Stick?
–Rajiv K Sinha, Naomi Mandel [] []
Marketing Initiatives, Expected Cash Flows, and Shareholders’Wealth
–Ramesh K.S Rao, Neeraj Bharadwaj [] []
Interaction Orientation and Firm Performance
–Girish Ramani, V Kumar [] []
Expanding Business-to-Business Customer Relationships: Modeling the Customer’s Upgrade Decision
–Ruth N Bolton, Katherine N Lemon, Peter C Verhoef [] []
Chief Marketing Officers: A Study of Their Presence in Firms’Top Management Teams
–Pravin Nath, Vijay Mahajan [] []
Understanding Service Retention Within and Across Cohorts Using Limited Information
–David A Schweidel, Peter S Fader, Eric T Bradlow [] []
When Old Is Gold: The Role of Business Longevity in Risky Situations
–Preyas S Desai, Ajay Kalra, B.P.S Murthi [] []
The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
–Alan G Sawyer, Juliano Laran, Jun Xu [] []
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
–Rajesh Sethi, Zafar Iqbal [] []